Together with Basic-Fit we launched their 'Get fit for summer' campaign with an outdoor activation that gets friend groups to work-out together.
The squad who carries the billboard to the nearest Basic-Fit gym the first, gets a free 1 year membership.
The billboards are placed across the Netherlands and Belgium. Basic-Fit calls out to watch their social channels for the reveal of the next billboard locations. For those who can’t make it to one of the billboards, there is an online Get fit for summer game. Online players have to carry the billboard as far as possible for a chance to win the 1 year membership at getfitforsummer.eu.