Kia Netherlands has turned 25 this year. To honour this milestone, we created a content series called ‘The Power of 25'. As 25 is a special age: you are old enough to make the right choices and young enough to still want to conquer the world. We call this feeling 'The Power of 25'. In the kick-off film we see Kia ambassador Johnny de Mol having a reflective conversation with 56 year old Akram Beiramvand. At 25, she was a political activist in Iran against the Iranian regime and was sent to prison for 8 years.
They look back at their 25th life year and ask each other the question: what would you tell your 25-year-old self? For this campaign we searched for powerful stories that embrace this feeling and stories which shows they follow their inner beat. A mentality that suits the brand an empowers its fan base - regardless their age.
Check out the story of Akram below.