BinckBank relaunches their brand for a broader audience, one that extends beyond just the hardcore investor. An audience that is looking for more than just financial solutions, but rather what experience money can bring them: independence. As the brand that brought the stock market to the people, BinckBank wanted to bring that feeling of independence to their (new) customers.
The campaign celebrates that feeling of independence. This feeling is different for everybody; for some it is breaking free, for others it could be doing something they thought they couldn’t. These moments are captured and celebrated throughout the campaign with an invitation for the audience to start working on their independence, together with BinckBank.