BrandMR
Making legal counsel more accessible
BrandMR
Making legal counsel more accessible

 

Brandmeester is there to assist you when things get too complicated or if you need help standing up for yourself. With this new service, the brand sets out to offer legal assistance to those without legal insurance.

The new brand was built in collaboration with XXS Amsterdam. Research revealed a large demographic that does not qualify for legal aid but cannot afford the hourly rates of a regular lawyer, so are excluded from taking legal action. BrandMR makes legal representation affordable to all by offering legal counsel in four transparent steps, each charged at fixed, predictable rates.

The brand combines the convenience of online, expert legal counsel by experienced lawyers and attorneys, with a straightforward and personal communication style. On the www.brandmr.nl website, consumers can find the help they need, offered in a convention-breaking way and tone.

The first commercial in the series revolves around employment termination. More areas of law will follow over the year. The campaign was launched on TV and through various digital channels.