Sinterklaas is a Dutch December tradition in which children’s songs take great part. And this year HEMA created something truly remarkable to celebrate Sinterklaas. HEMA presents the Sintersizer: the most magical music machine the Sinterklaas season has ever seen.
In the Sintersizer you’ll find chocolate letters, wooden toys and all sorts of HEMA products in their actual size or huge blow-ups. What does it do? Kids can create their own Sint songs. They choose a bass, add fun new layers of musical effects and sing along their new selfmade song. It took over 3 months to build, measures 6x4 meters and consists of over 500 HEMA products. It was used as an in-store experience where kids could interact with the machine.
With the Sintersizer app, children can easily create Sint songs on their smartphones or tablets. To complete their entry in the competition, a video clip is generated. The five best ‘Sintersongwriters’ were invited to a special event where they perform their songs together with popular Dutch influencer Nanne and famous Dutch Singer-songwriter Tim Douwsma. He made a Sintersong of his own to kick off the campaign.
Tens of thousands of songs and videos were created and enabled children nation-wide to celebrate Sinterklaas with their own personalized Sint music.