Life tastes better with McVitie's
Life tastes better with
McVitie's
Life tastes better with McVitie's

 

McVitie’s is Great-Britain’s favorite cookie brand and was founded 130 years ago. It is sold in over 100 countries worldwide… about time this cookie jar favorite landed in the Netherlands. And to do so we developed the introduction campaign.

Here are some words to live by: life tastes better with McVitie’s… way better. Not only because of its crispy oh so delicious cookie and silky smooth chocolate coating. But mostly because of its ultimate after effect. Curious what this is? Have a look yourself...

For the concept we stayed true to its British roots. We used the brand’s distinctive blue colour as an asset in the art direction and borrowed some of the British humour to deliver McVitie’s new brand message to the Netherlands which can be seen in three short films on TV and pre-rolls, OOH and print campaign.

Outdoor
Outdoor
Outdoor