hollandsnieuwe offers mobile bundles with fixed amount of MBs, minutes and text messages. There are 2000, 4000 and 6000 MB/MIN/TXT bundles. hollandsnieuwe is a down-to-earth provider in the world of mobile phones, where you are often flooded with vague bundles and combination deals that are simply hocus-pocus. As a down-to-earth consumer, you quickly get lost and it’s difficult to choose a phone contract that really suits you.
A hollandsnieuwe mobile phone bundle knows its user like no other, because a user shares everything with them. So we developed a campaign that focuses on everyday, practical use. It is a campaign without fuss, in which the mobile phone bundles come to life.
We gave each of the three hollandsnieuwe mobile bundles their own shape and identity in the form of a playful character. These characters cheekily comment on their customers’ behaviour. The small mobile bundle is a smart, stubborn woman with a cunning look, because she watches her data and has a nose for free WiFi. Despite his appearance, the medium mobile bundle is actually a big teddy bear that takes it easy when it comes to his data use. This moustachioed fellow knows what is important to you. And then there is the big mobile bundle: a real smooth guy who knows how to make an entrance, and doesn't miss a moment, but cleverly knows when to shut his big data mouth.
The campaign consists of TVC’s and online videos, but also social media and online banners. Check the campaign below to see which bundle suits your phone behaviour best.